Agile brand?


Here’s a presentation I recently gave at the mighty Five Foot Six design agency. Can agile be applied to brand strategy?

I’m really interested in this idea. I think some elements of agile fit really well and have the potential to solve problems that brand strategy face:

  • Focus on business need
  • Minimum Viable Product / Brand
  • Communicate constantly

In true agile style this an experiment! I’d love to know your thoughts.

 

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