The Stake

What would you do with £100k? This familiar, back of the bus conversation was the hook for The Stake – a campaign to increase financial literacy I developed whilst at Livity.

We won a pitch from Channel 4, convinced Barclays to give us £100k, which we used to and gave it away to young people who could suggest and develop ideas, learn skills and vote for their favourite via an online platform.

The upshot: over 1,000 ideas entered, 10,000 votes, 100,000 visits and six winning ideas brought into fruition.

We won the Marketing Agency Association’s Best strategic thinking 2012.

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