What would you do with £100k? This familiar, back of the bus conversation was the hook for The Stake – a campaign to increase financial literacy I developed whilst at Livity.
We won a pitch from Channel 4, convinced Barclays to give us £100k, which we used to and gave it away to young people who could suggest and develop ideas, learn skills and vote for their favourite via an online platform.
The upshot: over 1,000 ideas entered, 10,000 votes, 100,000 visits and six winning ideas brought into fruition.
We won the Marketing Agency Association’s Best strategic thinking 2012.