A tale of two bottle caps

Two bottle caps with a different approach to brand

I drunk a couple of bottles of craft beer the other day and the bottle caps got me thinking…

The cap on the left is from Thornbridge. They’ve put their logo on the beer cap, along with their three values: Passion, Knowledge and Innovation. I don’t mind their values being there, but I dislike two of those overplayed words: you shouldn’t need to remind yourself or others you’re passionate about something and innovation is too science-y for beer.  Overall, it’s better than leaving it blank, but a bit straightforward.

I prefer the bottle cap on the right. It made me laugh when I opened it and made me proud to be drinking a craft beer. All about identity. I can’t remember the brewery though!

Leave a Reply

Your email address will not be published. Required fields are marked *