January 2010
6 posts
“Stories trump statistics”
– Zainab Salbi - Iraqi American writer, activist and social entrepreneur
via @johnmaeda at davos
1 tag
Design in the backwoods
Really enjoyed a series of blog posts about the design and meaning of signage in and around the National parks of Northern Wisconsin by Richard Bucht. The posts are a great read - opinionated and multi-referenced they’re really similar to having a conversation with Richard himself at the Garrick St Waterstone’s.
The signs are natural and easy going. Being hand-crafted from the woods...
2 tags
Maths doesn't change behaviour
I love Calvin and Hobbes! To me, this strip highlights the problem with the approach that a lot of organisations take with behaviour change: the insistence on quantifying everything.
How can we expect to change behaviour if people don’t care?
Know your audience!
The WHSmith at London City airport showcases finance, ski and wine books instead of the usual John Grishams and Dan Browns. They know what interests their audience of well heeled, picky business travellers. What are your audience interested in?