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	<title>Ben Maxwell&#039;s blog</title>
	<link>http://benmaxwell.net</link>
	<description>I blog about brands, design thinking, sustainability and behaviour change</description>
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		<title>Hate what you love</title>
		<description><![CDATA[As worn by Marathon runner Mark Gurney. I love it: unexpected and for the real fanatics only.]]></description>
		<link>http://benmaxwell.net/2012/02/02/hate-what-you-love/</link>
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		<title>The creative process and Chugginton</title>
		<description><![CDATA[I saw a brilliant example of embracing randomness as part of the creative process in an episode of Chugginton &#8211; the kids TV show about trains. One of the trains, Frostini, makes icecreams and has to invent a new flavour for the Mayor. But he&#8217;s stuck in a creative rut: no matter what combinations he [...]]]></description>
		<link>http://benmaxwell.net/2012/02/01/the-creative-process-and-chugginton/</link>
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		<title>Make it count</title>
		<description><![CDATA[I love the new #makeitcount campaign from Nike. Big and bold; pure brand. Challenging, unapologetic and inspiring; classic Nike. The personal hand written messages feel unexpected &#8211; like the athletes themselves are speaking to you of their personal sacrifice and determination to make it count. It makes the inclusion of the twitter hash tag and [...]]]></description>
		<link>http://benmaxwell.net/2012/01/06/make-it-count/</link>
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		<title>Move over</title>
		<description><![CDATA[Zuckerberg. Bush. Putin. Obama. The list of the Time Magazine person of the year is expected, weighty, stodgy. Occasionally someone / something unexpected wins it, like the computer (1982) or the Endangered Earth (1988). But it&#8217;s usually pretty same old same old. This year the gallery of old white men, who often look deep in [...]]]></description>
		<link>http://benmaxwell.net/2011/12/19/time-person-of-the-year/</link>
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		<title>Dematerialised brands</title>
		<description><![CDATA[What if your company couldn&#8217;t make physical, tangible product anymore? What would your business be? There&#8217;s probably going to be a point in the future when this happens, because there&#8217;ll be no more stuff to make stuff with. It happens for some businesses (Dodo burgers) sooner than others, but it&#8217;s probably going to happen to [...]]]></description>
		<link>http://benmaxwell.net/2011/11/02/dematerialised-brands/</link>
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		<title>Unexpected stories</title>
		<description><![CDATA[Just got back from a super inspiring &#8216;new Fellows&#8217; evening at the RSA. I met a poet, a sustainable city designer, a pension researcher, a business change consultant, a chartered scientist / psychologist and director, a graphic designer, a work behaviouralist, a youth worker, a publishing agent and a parole officer. I love the unexpected [...]]]></description>
		<link>http://benmaxwell.net/2011/10/25/unexpected-stories/</link>
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		<title>Here&#8217;s to the crazy ones</title>
		<description><![CDATA[Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t [...]]]></description>
		<link>http://benmaxwell.net/2011/10/06/heres-to-the-crazy-ones/</link>
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		<title>Write a manifesto</title>
		<description><![CDATA[&#160; &#160; I love a good manifesto. So simple, pure, powerful full of intent. A great way to define a brand. This one for Holstee sums up a lot of things for me. It&#8217;s got a life of it&#8217;s own too &#8211; reblogged 100,001 times and printed into posters and cards.]]></description>
		<link>http://benmaxwell.net/2011/09/07/write-a-manifesto/</link>
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		<title>Value Simplicity</title>
		<description><![CDATA[Found this postcard in a design shop in Barcelona. It reminds me of the quote by Oscar Wilde: &#8220;Sorry I wrote you such a long letter; I didn&#8217;t have time to write you a short one&#8221;. That&#8217;s what design is in a way &#8211; thoughtful reduction, removing and refining. It takes time to do this, [...]]]></description>
		<link>http://benmaxwell.net/2011/09/03/value-simplicity/</link>
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		<title>Motivations</title>
		<description><![CDATA[&#8220;Human nature has been sold short&#8230;[humans have] a higher nature which&#8230;includes the need for meaningful work, for responsibility, for creativeness, for being fair and just, for doing what is worthwhile and for preferring to do it well&#8221; - Abraham H. Maslow]]></description>
		<link>http://benmaxwell.net/2011/08/22/motivations/</link>
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