— Ben Maxwell's blog

contax t3 camera

I’m so excited about my new camera.

It’s a point and shoot film camera, so it’s kind of old school. But there’s something special about it. It feels mythical.

Partly because it’s a beautiful object. Getting nerdy for a second it’s not just any point and shoot camera – it’s a deluxe compact. This range it belongs to, the Contax T series, defined a new genre of cameras that brought qualities previously only seen on SLRs to point and shoots. Things like top notch optics, some creative control and outstanding design and build quality. So it’s a delight to use and look at.

There’s something about the technology too. They were released just before digital cameras were launched. So the technology is in one way obsolete, but in another way at the top of its game. Like the last of the dinosaurs. Nifty features, but 35mm. I really like that paradox.

top of contax t3 deluxe compact

The brand adds to the unusual magic. Contax – it sounds precise, esoteric. Because they were never mainstream and closed up shop in 2005 they feel rare. Like they didn’t really exist. The website is just a page on the parent company’s website with no product info. We don’t see Contax marketed anywhere. All that is left is the cameras that were made, obsessives scouring eBay and  Flickr groups sharing their photos.

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What do you think about the new Starbucks logo?

They’re certainly recognisable enough to have a just a symbol for their brand identity, like Apple or Nike. But those logos are simple, identifiable; composed of a few strokes. Seeing them on their own for the first time was almost a breathtaking experience: experiencing the power of just a logo on a page or a splash screen.

In contrast Medusa looks ‘nice’, but complicated. On a cup it looks pretty, a decoration. But the logo is too complex to have that audacious power that those symbols have.

It’s the lettering that people relate to more in Starbucks brand identity. Those sturdy, simple letters convey the promise of warmth and familiarity that people are looking for in Starbucks.

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Saw this art student type guy reading a huge old hardback book on the tube. Full of gorgeously laid out black and white photos. Somehow it felt like a statement: I see your iPad / Kindle. Raise you a hardback book.

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Work doesn’t happen at work. Jason Freid’s message in this great TED talk really chimed with me.

 

A few carelessly scheduled meetings splits the day into fragments that are too short to do any real thinking work in. Plus, the office environment is full of distractions. So people find other places to work: a room at home, a moving vehicle, or the office out of hours.

I like the office before everyone gets in, but my favourite productive place is being on a plane. It feels like pure my time, with added sense of purpose.

airline seat pull down table with drink in sunshine image taken by William Eggleston

Jason suggests meeting/distraction free days. How about meeting/distraction free areas? A corner of the office that has a few airline seats where you can go to be left alone for a few hours.

Scale it up to a cafe in town designed like the inside of a PanAm plane, 1968. Trolley service by super stylish staff. Book seats by the hour or the size of the problem you’ve got to solve (Short haul, Atlantic, Long haul). A place to really work.

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venn diagram with three circles: what we do well, what we can be paid to do, what we want to do

This is one of those powerfully simple diagrams that just sums it all up. What a great way to think about what you do.

Budd Caddell drew the diagram, called ‘how to be happy in business’, back in summer 09. I’m posting it now because it’s a brilliant way to think about things at the start of a new year.

His advice is about making those overlaps bigger: Learn to monitise by experimenting. Learn to do things better by watching others. And learn to say ‘no’.

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Corporate HQ building cut off from the world by car parks, glass walls etc

Large, national blue chips often have their headquarters in quiet towns, or in out of the way business parks. Places that seem a bit cut off from the world. Traffic whizzes past on the dual carriage way outside. Once you’re inside, you’re cut off further by plate windows, security passes, turnstiles and landscaped gardens.

Sure, there are plenty of logistic and cost benefits to this, but it strikes me that this is such a disadvantage. Your workforce feel cut off from the world. It’s easier to go get a coffee from the cafe than it is to go outside for one. Less conversations and exposure to non-colleagues. It’s easier not to think about those difficult people outside and what they want, because it’s cosy inside and it’s far away. The company starts to become the whole world, a bubble, and it’s easy to forget the context that it exists in: real world, real people.

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steps with words written on them: the object of art is to give life a shape - Shakespear

I saw this on some steps into an office near the Tea Building. I like the quote, and even more I like the idea of the quote motivating and uniting everyone who walks up them each morning.

What would the quote on your steps be? Me? I’d be tempted to use Vin Diesel’s quote from triple X: he has jumped the bad guy’s Ferrari off the bridge and he yells “I live for this sh*t” as he jumps off the car and skydives away, before going back to his anarchist party den and upload it to YouTube. That’s living  the dream.

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business card with stop talking written on it

This is the business card of the incomparable Ben Shook. Playful, gently provocative and all about getting it done – just like Ben.

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Brass lettering on a street manhole flattened out into shapes

I love how the brass lettering from a man hole cover have worn down with all the footsteps over time and become flattened out, abstracted shapes rather than letters. They look like the graphic letter shape typographic trend from a few years back too:

cover of the good shoes think before you speak album, which has bold, graphic type style

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I used to work with a bunch of product designers  and they all worship Deiter Rams. They’re crazy for him! And they always point out that his iconic designs for Braun, such as this SK4 record player, were the inspiration for the alot of Apple products:

"Snow White's coffin" Braun SK4 record player

Maybe I got influenced by them, but really like his ten principles of design. I don’t know when he wrote them, but they’re full of foresight – reading them now they seem a list of current issues for design and humanity:

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.

Replace the word ‘design’ with ‘brand’ and they read like a manifesto for good branding. I feel that this is a list I will come back to. How can you design your brand like Deiter Rams designed his visionary products?

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