Really enjoyed a series of blog posts about the design and meaning of signage in and around the National parks of Northern Wisconsin by Richard Bucht. The posts are a great read - opinionated and multi-referenced they’re really similar to having a conversation with Richard himself at the Garrick St Waterstone’s.

The signs are natural and easy going. Being hand-crafted from the woods themselves they respectfully integrate into their surroundings rather than demand to be noticed. Conventional typography and layout rules are foregone and a truer meaning emerges. As he says in the first post “When and where is ‘good design’ good design?”